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Bertacco, M., and Deponte, A. (2005). Email as a speed-facilitating device: A contribution to the reduced-cues perspective on communication. Journal of Computer-Mediated Communication, 10(3), article 2. http://jcmc.indiana.edu/vol10/issue3/bertacco.html
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Email as a Speed-Facilitating Device:
A Contribution to the Reduced-Cues Perspective on Communication Reduced-cues theories of communication assume that the sensorial stimulation of face-to-face interaction is essential for an optimal communicative experience. From a motivational perspective, Wicklund and Vandekerckhove (2000) took this theory further by hypothesizing that people involved in rapid communication in a setting poor in sensorial stimulation would tend to have (a) brief and (b) egocentric exchanges. Two experiments were developed in order to test these points. In Experiment 1, participants had to simulate communication with a long-lost friend either via a computer-typed letter (slow and without sensorial output media) or an email (fast and without sensorial output media). Results showed that email participants wrote shorter messages and were less likely to bring up friendship-related memories than letter participants. The second quasi-experimental study succeeded in extending the external validity of Experiment 1's findings. Research limits as well as scope for future research are discussed in the conclusions.
Until recently, much research has been devoted to determining whether computer-mediated communication (CMC) has negative consequences for human relationships and well-being (e.g., Kraut, Kiesler, Boneva, Cummings, Helgeson, & Crawford, 2002; Kraut, Patterson, Lundmark, Kiesler, Mukopadhyay, & Scherlis, 1998; Wästlund, Norlander, & Archer, 2001). However, recent research findings have not only disproved theoretical claims that CMC has a negative impact on human relationships, but they have shown that online interactions can even be better than face-to-face interactions under certain circumstances. For instance, it has been found that CMC may provide communicative settings in which individuals can take advantage of anonymity to voice their "true self" and free themselves from potentially negative social barriers (e.g., physical appearance and gender) associated with face-to-face interactions (Bargh, McKenna, & Fitzsimons, 2002). CMC modes also enable individuals to interact regardless of spatiotemporal constraints (Cantelmi, Del Miglio, Talli, & D'Andrea, 2000; Kraut et al., 1998), allowing new relationships to form and existing relationships to be maintained at a distance.
Speed Communication Analysis
Using a motivational analysis of human interactions (Lewin, 1926, 1935) as a starting point, Wicklund and Vandekerckhove (2000) argue that the speed of some communication devices might promote a substitutive effect (cf., Mahler, 1933) between mediated and face-to-face interactions. In other words, if an individual perceives that the speed of the communication device is similar to that of the face-to-face mode (i.e., the recipient is perceived to be at hand), the individual's motivation to use mediated communications would be equivalent to that for the face-to-face modality. As a consequence, communication speed-facilitating devices should lead the communicators to behave as they would in a face-to-face interaction, which is conceptualized as being the "original interaction form." Crucially, individuals undertaking speedy communication would also require sensorial stimulation for an optimal communicative experience (Csikszentmihalyi, 1990), like in face-to-face interactions. Yet, in many speed-facilitating devices sensorial stimulation is completely missing (e.g., email and chat rooms) or quite poor (e.g., video chat rooms). According to Wicklund and Vandekerckhove (2000), the use of speed-facilitating devices lacking in multidimensional stimulation might bring about important social-psychological consequences. Specifically, the authors expect users of such devices (a) to abbreviate their interactions and (b) to be more egocentric than individuals who communicate by means of either slow communication or face-to-face modes. In contrast, it is important to note that the reduced-cues perspective on communication (Parks & Floyd, 1996) cannot predict a similar pattern of social-psychological differences.
In order to disentangle the specific contribution of speed communication analysis (Wicklund & Vandekerckhove, 2000) from the previous reduced-cues perspective (Parks & Floyd, 1996), an experiment was developed in which students were asked to simulate communication with a long-lost friend either by email or postal letter. In line with Wicklund and Vandekerckhove's analysis (2000) and the theoretical stance on perspective taking in written communication described above (Krauss & Fussel, 1991), we predicted that, compared to individuals who use postal letters, individuals who use email will be (a) more concise, (b) make fewer references to shared knowledge at the explicit level, and (c) be less inclined to recall the implicit level of shared knowledge. In order to measure perspective taking, the present research considered the participants' tendency to refer to friendship memories with their recipient (e.g., "Do you remember our last dinner?"). This communicative category represents a clear and unquestionable reference, within an ordinary message to a friend, to the communicators' shared knowledge. Participants 46 students (26 women, 20 men) of the University of Trieste volunteered for this study. The mean age was 24.98 (SD=2.56) for women and 25.80 (SD=.72) for men. Procedure
Participants were recruited individually in the Department of Psychology for a study on friendship. They were randomly assigned to one of two conditions: Email (n=23) and Computer Typed Letter (n=23). After being asked to read and follow the instructions (consisting of a four-page booklet), the participant was left alone in a room with a personal computer, which was running the Yahoo email service or Microsoft Word depending on the condition. First, s/he was asked to recall a distinct same-sex friend with whom s/he had had no contact in the last three months. Then s/he had to answer the following questions about the friend: (a) first name, (b) first letter of last name, (c) date of birth, (d) country of origin, (e) hair color, (f) height, (g) time passed since the last face-to-face meeting, and (h) last indirect contact.
Last Direct and Indirect Contact Check In order to determine whether or not the media manipulation led to the recall of a qualitatively different friend as recipient, two one-way ANOVAs were run with the communicative condition as between factor (Email vs. Computer Typed Letter), and the time that had elapsed since the last face-to-face meeting and mediated contact with the recipient, as dependent measures. Results indicated no differences due to the media so that, on average, participants recalled a recipient with whom the last face-to-face meeting dated from about 22 months (SD=27.05) and the last mediated contact about 16 months (SD=23.58), F(1,45)=.13, p=.71 and F(1,45)=1.11, p=.29. Message Length Our first hypothesis predicted shorter messages in the Email condition than in the Computer Typed Letter condition. In order to test this hypothesis, a one-way ANOVA was run with communication condition (Email vs. Computer Typed Letter) as between factor and message length as dependent measure. As expected, email messages (M=113.08, SD=38.47) contained fewer words than computer-typed letters (M=160.56, SD=72.73), F(1,45)=7.65, p<.01, η2=.15. Explicit References to Common Ground We also hypothesized that email messages would be less likely to contain friendship memories than postal letter messages. To test this prediction, we computed the chi-square statistic on three 2 X 2 contingency tables of presence/absence of content category (friendship memories, updates, and intentions) from the Email and the Computer Typed Letter conditions. Consistent with the hypothesis, the frequency analysis indicated that only friendship memories were affected by the communication condition (see Table 1).
Table 1. Frequency of messages and chi-squares as a function of content categories
and communicative condition for Experiment 1 (df=1, n=46)
Note: *p<.05 Free Recall Procedure Our last hypothesis was that, after the communication, email participants would recall fewer friendship memories than participants in the postal letter condition, while there would be no differences in recalling other information, such as the recipient's personality traits. As Figure 1 shows, the means for personality traits were almost identical (Ms=1.17 and 1.09 and SDs=2.39 and 1.24 for Email and Computer Typed Letter, respectively) whereas those for friendship memories differed significantly, F(1,45)=4.90, p<.05, η2=.10. People retrieved more friendship memories in the Computer Typed Letter (M=5.26, SD=2.53) than in the Email condition (M=3.74, SD=2.12).
Figure 1. Means for friendship memories recalled and personality traits mentioned as a function of condition (Experiment 1)
The results provide evidence for the abbreviation hypothesis derived from the speed communication analysis. That is, given the same communicative task, email users wrote shorter messages than did other participants. Furthermore, the speed communication analysis hypothesized that there would be diminished perspective taking in those participants undertaking communication mediated by a speed-facilitating device. This hypothesis was confirmed by two results. First, email messages were less likely to contain explicit references to shared knowledge (i.e., friendship memories) than postal letter messages. Moreover, this effect was restricted to common ground contents. When we checked for differences in frequency of other two important kinds of content (i.e., updates and intentions) among communicative conditions, no significant result was found. This result is in line with the notion that emails were shorter than postal letters because of the scarcity of contents related to shared knowledge. Second, email writers recalled fewer shared memories with the recipient than did postal letter writers. Again, the effect was restricted to the communicators' shared knowledge and did not occur in the case of the communicators' "private knowledge" of the friendship. Taken together, these results lend support to the notion that the paucity of shared knowledge found in emails was not just a matter of unexpressed behavior but, rather, that it was associated with a cognitive shortfall, i.e., an actual loss of perspective-taking.
In order to enhance the external validity of the previous results, a second experiment was conducted in which the communicative conditions were as natural as possible. In this quasi-experimental study, participants were not assigned to the conditions randomly. Although quasi-experiments present systematic threats to internal validity, they are accepted as a useful way to test the external validity of theories and hypotheses already investigated in the laboratory (Cook & Campbell, 1979).
Participants 72 students (36 women, 36 men) of the University of Trieste volunteered for the study. Their mean age was 24.6 (SD=2.58) for men and 24.8 (SD=4.24) for women. There were three non-random groups: (1) Students who were writing an email to a friend at the University Internet Points (email condition), (2) students who were talking with friends in a face-to-face setting (face-to-face condition), and (3) students who were at various resting points (e.g., pubs and gardens) of the campus (postal letter condition). Design The quasi-experiment had a basic between-subjects design with communication condition (Email, Face-to-face, and Postal Letter) as the independent variable, and message length, retrieval of friendship memories, and egocentrism as dependent measures. The retrieval of friendship memories was measured by means of a free recall procedure like the one in Experiment I. As for Hass's (1984) measure of egocentrism, the letters E, L, G, and R were used. Every non-egocentric letter was given 1 point and their sum formed an index with endpoints at 0 (Egocentric) and 4 (non-egocentric). Procedure6 Since the procedure differed slightly among conditions, the conditions are described separately as follows.
Message Length Emails were expected to be shorter than postal letters. A one-way ANOVA with communication condition (Email vs. Postal Letter) as the between-subject factor and message length as the dependent measure was run. As expected, participants in the Email condition wrote significantly shorter messages (M=60.79, SD=53.04) than participants in the Postal Letter condition (M=117.70, SD=65.67), F(1,47)=10.91, p<.005, η2=.19. Egocentrism On the basis of the speed-orientation analysis, we also expected that the email participants would be more egocentric than both the postal letter and face-to-face participants. To test this hypothesis, we ran a one-way ANOVA with communication condition (Email, Postal Letter, and Face-to-face) as the between-subject factor and the egocentric index as the dependent measure. Contrary to our expectation, the one-way ANOVA did not support our prediction, F(2,69)=.12, p=.88. Friendship Memories In line with the results of Experiment 1, the email participants were expected to retrieve fewer memories about their friendship. A one-way ANOVA with the communication condition as the between subject factor (Email, Postal Letter, and Face-to-face) and number of friendship memories as the dependent measure was run. Results indicated that the number of friendship memories significantly differed depending on the communication condition, F(2,69)=5.22, p<.005, η2=.13. As expected, the LSD post-hoc comparisons showed that participants in the Email condition recalled fewer friendship memories (M=3.00, SD=1.79) than did participants in the Postal Letter (M=4.91, SD=2.51) and the Face-to-face (M=4.70, SD=2.38) conditions (p<.005 and p<.05, respectively).
Figure 2. Means and standard errors for friendship memories recalled as a function of condition (Experiment 2)
This second study succeeded in extending the external validity of our previous laboratory experiment. Indeed, its findings supported both the abbreviation effect and the decrement of friendship memories' retrieval expected by the speed communication analysis (Wicklund & Vandekerckhove, 2000). Furthermore, we were able to compare the Face-to-face condition with both the Email and the Postal Letter conditions. As anticipated by the speed communication analysis (Wicklund & Vandekerckhove, 2000), neither face-to-face nor postal letter participants were negatively affected in their capability of retrieving friendship memories. It is worth noting that the reduced-cues theoretical stance (Short et al., 1976; Sproull & Kiesler, 1991) would have predicted a different pattern of results, with the email and postal letter participants being equal in their retrieval performance, and the face-to-face participants showing the highest performance on this task. On the contrary, the pattern of results supports Wicklund and Vandekerckhove's (2000) analysis.
By comparing emails and postal letters, the present study can be considered the first step towards empirically addressing part of Wicklund and Vandekerckhove's analysis (2000). This comparison is theoretically relevant for two reasons: First, email is a communication format that shares properties with postal letters, i.e., both of them allow written and asynchronous interactions (Clark & Brennan, 1991). Second, email, in contrast to regular mail, is a speed-facilitating communication device. The comparison between email and postal letter thus enabled us to disentangle the issue between the reduced-cues perspective and the speed communication analysis. On the basis of the reduced-cues perspective, and as long as the communicative goals are equal (e.g., to get in touch with a long-lost friend), email messages should be similar to postal letter messages because both of these modes lack sensorial stimulation. On the contrary, the results of Experiments 1 were consistent with the speed communication explanation: The email messages were, on average, shorter and poorer in "common ground" contents (i.e., fewer friendship memories) than postal letter messages. Moreover, Experiment 2 succeeded in enhancing the external validity of these results and provided further evidence supporting the speed communication analysis.
The University of Trieste supported the present research through a fellowship to Dr. Massimo Bertacco. We are particularly grateful to Professor Robert A. Wicklund for his comments on an earlier version of this manuscript, and his constant insightful suggestions for carrying out the present research. We thank Dr. Federica Gomboso and Dr. Teresa Bonifacio, who helped us at different stages of our research. Thanks are also extended to Dr. Angels Colome, who read the first draft of this manuscript, and to the anonymous reviewers for their helpful comments. We are also grateful to Professor Jacques-Philippe Leyens, who patiently helped us to improve the final draft of this article.
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(Ph.D., University of Trieste, Italy) is a Post-doctoral researcher at the University of Louvain-la-Neuve, Belgium. His research interests are mediated communication and Self psychology. At present, his research focuses on the relation between the Self and cultural transitions.
(Ph.D., University of Trieste, Italy), after a post-doctoral fellowship, is now teaching Social Psychology at the University of Trieste. Her research interests vary from the impact of CMC on human relations, to age-related stereotypes and intrinsic motivation.
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