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Fletcher, T. D., & Major, D. A. (2006). The effects of communication modality on performance and self-ratings of teamwork components. Journal of Computer-Mediated Communication, 11(2), article 9. http://jcmc.indiana.edu/vol11/issue2/fletcher.html
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Based on McGrath and Hollingshead's adaptation of media richness theory and a model of team performance, a laboratory study was designed to compare the effects of three communication modalities of increasing richness on a complex psychomotor/intellective task (i.e., audio only, shared workspace, face-to-face). When teams worked face-to-face, they reported teamwork behaviors to a greater extent than when they worked via audio, and team members perceived their performance to be greater when face-to-face than when using audio alone. The use of a shared workspace enhanced some aspects of perceived team processes, such that distributed teams reported teamwork behaviors to a greater extent than when using audio alone. Teams also committed fewer errors when using a shared workspace than when using audio alone. Practical implications and limitations are discussed.
The world is seemingly growing smaller as technology advances and
organizations span greater geographic distances. Teams are often
used in the workplace due to task demands (i.e., an individual
cannot complete the task alone) and a need to remain competitive in
finite markets (Ilgen, Major, Hollenbeck, & Sego, 1993;
Kozlowski & Bell, 2003). A team can be defined as "a
distinguishable set of two or more people who interact, dynamically,
interdependently, and adaptively toward a common and valued
goal-objective-mission, who have each been assigned specific roles
or functions to perform, and who have a limited life-span of
membership" (Salas, Dickinson, Converse, & Tannenbaum,
1992, p. 4). Increasingly, teams are geographically dispersed and
must conduct their functions across time and space (Bell &
Kozlowski, 2002; Maznevski & Chudoba, 2000). Travel is costly
and often not appropriate in conditions where expedience is
essential (Armstrong & Cole, 1995). Thus, team members are
increasingly reliant on emerging communications technologies to
perform their tasks (Hollingshead & McGrath, 1995; Ilgen et al.,
1993). Yet little is known about the performance effectiveness of
distributed collaboration and how technology can be used to improve
it (Herbsleb, Mockus, Finholt, & Grinter, 2001).
The Challenge of Teamwork at a Distance Team Processes A great deal of conceptual, theoretical, and empirical research concerning the processes of high performing teams has emerged in the previous decade (see Militello, Kyne, Klein, Gethchell, & Thordsen, 1999; Paris, Salas, & Cannon-Bowers, 2000). The bulk of this research has focused on collocated teams. In the present effort to examine distributed teamwork, we utilized the Teamwork Components Model (TCM) developed by Dickinson and his colleagues (Dickinson et al., 1992; Dickinson & McIntyre, 1997; Rosenstein, 1994). This input-throughput-output model seems especially relevant to distributed teamwork given its emphasis on communication. In addition, the model demonstrates that a team's level of coordination is a function of the throughput variables, monitoring, feedback, and backup. These four processes and their role in distributed teamwork will each be described in turn. Communication The exchange of information is vital to the success of two or more individuals working as a team (Dickinson & McIntyre, 1997). The purpose of communication is often to clarify misunderstandings and to acknowledge the receipt of information (e.g., grounding, the establishment that mutual understanding has occurred between listener and speaker; Clark & Brennan, 1991) and may not always be verbal (e.g., head nods; Reid, Reed, & Edworthy, 1999). Empirical support exists for the amount, quality, and sequencing of communication in determining team performance (Bowers, Jentsch, Salas, & Braun, 1998; Harris & Barnes-Farrell, 1997; Stout, Salas, & Carson, 1994). Communication, especially non-verbal communication, can be affected by proximity. Mutual Performance Monitoring To compensate for individual deficiencies in team performance, constant vigilance is required of team members (Militello et al., 1999). Therefore, it is not only essential that members be individually competent in their own tasks, but also proficient in understanding other team members' responsibilities (Dickinson & McIntyre, 1997). The monitoring of others' activities assumes that members are able to view and recognize the performance effectiveness of those monitored (Fleishman & Zaccaro, 1992; Militello et al., 1999). This becomes difficult when the members are geographically distributed. Intra-Team Feedback Provided team members are able to engage in performance monitoring, it is expected that they should likewise be able to provide information about the status of other teammates' functioning. Feedback refers to the giving, seeking, and receiving of performance related information among the members of a team (Dickinson & McIntyre, 1997). Empirical support exists for the positive effect of feedback on team performance (Brehmer & Allard, 1991; Rasker, Post, & Schraagen, 2000). Back-Up Behaviors In addition to providing feedback, team members must also be able to provide technical assistance when gaps and inefficiencies are noted (Dickinson & McIntyre, 1997; McIntyre & Salas, 1995). Likewise, team members must also be prepared to seek help when needed (McIntyre & Salas, 1995). Indeed, providing feedback and back-up assistance to others depends on adequate monitoring and proficiency in the other team members' tasks as well as a means to provide such assistance when distances are spanned. Nonverbal Communication
Under the general rubric of non-verbal communication (NVC), some
researchers have sought to understand the patterns of NVC in
controlled settings (Bekker, Olson, & Olson, 1995; Reid et al.,
1999). Others have used more qualitative techniques to understand
the behaviors of collaborators in their natural environments (May
& Carter, 2001; Olson & Teasley, 1996). As a result,
researchers have identified relevant gestures of collaborators, the
role of objects for sketching and communicating, and the problem of
deictic speech (i.e., speech whose meaning depends on the context in
which it is spoken). Each of these becomes a concern for enabling
team process in distributed environments.
Communication can occur by various means, each with varying degrees of richness (Daft & Lengel, 1984). At present, there are four basic communication modes utilized in the workplace: face-to-face meetings, audio or telephone exchanges, video-mediated conferences, and computer-mediated text transfers. Using media richness theory, McGrath and Hollingshead (1993) developed a grid of task and media fit to explain the moderating effect of task type on media richness and performance. Briefly, their model suggests that there is an optimal fit for the information richness required of a task and the media chosen to mediate that task. For example, text based computer messaging is a "good fit" for generating ideas, but not for negotiating conflicts; likewise, video systems offer the optimal level of richness for judgment tasks but are insufficient for negotiating tasks and too rich for generating ideas. There has been some support for this model in recent years (Suh, 1999). One technology not originally incorporated in the grid, but certainly a relevant medium for many tasks, is the shared workspace. Although the term shared workspace in its most general sense refers to the total environment shared by workers (i.e., communication systems, desk space objects, etc.), the term is most often reserved for the shared object of work (e.g., a computer file or application, a model). In the present context, the shared workspace could include networked computers such that dispersed individuals could each manipulate a common file. Communication Modalities Face to Face The medium conveying the most information is face-to-face encounters. Although this may be the preferred method of communication for many tasks (i.e., negotiation, initial meetings), it is not always practical. For instance, by default, face-to-face encounters must occur synchronously and at the same location. This proves quite difficult for two individuals operating in different time zones across different continents (Armstrong & Cole, 1995). Barring face-to-face interchanges, the telephone offers a reliable and ubiquitous alternative. Audio Only
High quality interchanges are available via the telephone without
superfluous equipment. High quality is imperative with audio
transmissions, especially if the audio is not complimented with
other media (e.g., video, shared workspace). Many studies of
geographically dispersed collaboration have demonstrated the phone
to be the preferred mode of communication (e.g., May & Carter,
2001). As such, users encountering barriers with other media will
often resort to the telephone to clarify exchanges (Olson &
Teasley, 1996).
Video-Mediated One potential alternative for team communication is video interchanges. However, there are a number of issues yet to be resolved with video-mediated communication before it is considered a viable option in enhancing teamwork. Poor bandwidth in sharing data across networks (Angiolillo, Blanchard, Israelski, & Mané, 1997), poor representation of reality within a two-dimensional space (Benford, Brown, Reynard, & Greenhalgh, 1996), and problems associated with deixis (Barnard et al., 1996) among others have been noted as problems for the use of video in assisting distributed collaborators. Shared Workspace
The shared workspace is an often-overlooked medium available to
collaborators. Sharing the object of work such as simultaneously
working on a computer file (e.g., a budget spreadsheet, a new
product design) can address the issues noted above with respect to
verbal and non-verbal communication when team members cannot be
collocated. Computer whiteboards are used by collaborators as
sketchpads to enhance communication of ideas (Whittaker, Geelhoed,
& Robinson, 1993). Engineers rely on CAD models in the design of
their products (Mills, 1998). People sharing these CAD systems may
be viewing the same monitor (i.e., collocated) or may be virtually
connected (i.e., proximally distal). By providing for additional
visual cues (e.g., sketching, shared image), shared workspaces have
increased satisfaction of users and enhanced their communication.
May and Carter (2001) found that engineers were able to
substantially reduce the time a team took to get a product to market
by collaborating with shared images (i.e., CAD and whiteboard
images). Whittaker et al. (1993) reported that while performance did
not improve significantly in all tasks, users preferred the shared
image to collaborating via audio alone.
Participants Eighteen dyads (36 individuals) from the undergraduate psychology participant pool at a mid-Atlantic university participated in the study. The participants in each dyad were the same gender to reduce any concerns of cross-gendered communication to further control any potential sources of unwanted variance; three teams were male, the remaining 15 were female. Design
A communication modality X teams factorial design was used.
Communication modality included face-to-face interactions among the
members, audio only, and audio plus a shared workspace application
(e.g., shared program component of Microsoft NetMeeting®). The
order in which the teams used each communication modality was
counterbalanced to control for carryover, order, and practice
effects. In all, there were six possible order combinations given
the three levels.
Procedure The experimental task required two participants to work together using a set of directions to develop a spreadsheet. Each participant was given half of the requisite instructions. The task could not be performed individually; it was highly interdependent. The members were asked to perform various calculations (e.g., computing the volume of an object given various dimensions and formulae). The dimensions and calculations were based on randomly generated data provided in the spreadsheet. The instructions consisted of 100 formulae; there were 13 distinct formulae, randomly distributed throughout. An example of such an instruction to be entered into row 1 using data from row 1 is:
The task involved complex entries, which could be characterized as a
psychomotor task, but the task also had a high cognitive component,
which could be characterized as an intellective task (McGrath,
1984). Therefore, the task type did not fit neatly into McGrath's
(1984) team task typology. As with all real-world situations, teams
do not always perform tasks that fit neatly into categories.
Training All teams were given the same level of training. The participants were trained at the same computer working face-to-face with the experimenter. The experimenter described some basic concepts related to spreadsheet applications. The experimenter then performed an example calculation. Member A then performed another example, followed by member B performing a third. When it appeared that each could correctly perform the simple task of entering the problem, the experimenter described some strategy concerns. Pilot work indicated that participants in the distributed conditions were more likely to try to develop an individual oriented strategy (e.g., divvy up the tasks) prohibiting these groups from task completion due to the task interdependence; therefore it was necessary to control the strategy used across conditions. The expected strategy (i.e., when feasible) was for one member to read or tell the other what to type and vice-versa. This strategy was practiced for about 5 minutes, until the participants felt comfortable with the task and the experimenter agreed they were ready. Prior to each session (i.e., 15-minute task for each condition), the experimenter described the effective strategy to use (e.g., one participant reads, the other types) and ensured participant understanding. Measures Performance Team-level performance was assessed objectively by the degree of accuracy for each condition. The error rate was computed as the ratio of uncorrected errors to the total number of entries; higher error-rate equals poorer performance. In addition to an objective measure of performance, a self-report measure (Rosenstein, 1994) was given to determine the members' perceptions of performance. Rosenstein (1994) reported a reliability of .85 for the measure. An example item is: "Team members meet or exceed expectations of the team." Evidence of construct validity for the performance scale was demonstrated. Coefficient alpha for the current study was .89. Teamwork Processes Self-report measures of team processes (i.e., communication, monitoring, feedback, and backup) developed by Rosenstein (1994) were given to the team members following completion of the task in each of the three modalities. Rosenstein demonstrated evidence for construct validity of the scales and reported internal consistency reliabilities of .91, .73, .81, and .83, respectively. The measures provided a definition of the construct (e.g., communication) and asked each team member to rate a set of items on a scale of 1 (almost never) to 5 (almost always) how often team members engaged in each behavior. An example of a communication item is: "Team members acknowledge and repeat messages to ensure understanding." An example of the monitoring scale is: "Team members recognize when a team member makes a mistake." An example of the feedback scale is: "Team members use information provided by other members to improve behavior." Finally, an example item from the backup behavior scale is: "Team members help another member correct a mistake." Coefficient alphas for the current study are reported in Table 1. There is ample evidence to suggest that team member ratings can be useful in research on team processes, especially when the ratings are aggregated into a single team measure (see Brannick, Salas, & Prince, 1997).
Table 1. Means, standard deviations, and
correlations of dyad level study variables collapsed across
conditions
Notes: N=54. Error rate is the ratio of the number of uncorrected errors to total entries made. Means are across all conditions. Coefficient Alpha is presented on the diagonal. * p<.05 Aggregation Aggregation of the individual level data (i.e., perceptual measures) to the dyad level was justified by two statistics: rwg(j) and ICC(1). Within-group agreement (rwg(j)) was assessed using the method proposed by James, Demaree, and Wolf (1984) using 2.0 as the expected random variance. Essentially, rwg is 1 minus the ratio of the observed variance in scores to an expected variance if all responses were random rather than in agreement (i.e., a uniform distribution of responses, equal number of 1s, 2s, 3s, 4s, 5s from a 5-point response scale). Values nearer to 1.0 reflect agreement, whereas values nearer to zero reflect lack of agreement. rwg(j) is the rwg equivalent for scales with j essentially parallel items. The mean rwg(j) for each construct ranged from .55 to .94. The mean value of all rwg(j) statistics is .76. The ICC(1) is an omnibus test of perceptual agreement based on a one-way ANOVA with group membership serving as the independent variable (James, 1982). The mean ICC(1) across constructs is .38, indicating that 38% of the total variance can be attributed to group membership. Together, these two statistics suggest that overall the team members were in agreement and assessed team level variables (i.e., the perceptual measures of communication, monitoring, feedback, backup, and performance) in a consistent manner. Descriptives Means, standard deviations, and correlations are presented in Table 1 for the aggregated data. Normality assumptions for each of the constructs were met. The intercorrelations among the variables ranged from .29 to .85 for the teamwork measures. Error rate was statistically unrelated to all subjective ratings except performance. Internal consistency estimates are presented along the diagonal of Table 1 and range from .87 to .93. Multivariate Tests
To circumvent the assumption of sphericity, a multivariate approach
to repeated measures was taken. The observation of the dependent
variable for each level of the within-subjects factor (modality) was
treated as three separate dependent variables (e.g., the observation
of monitoring in face-to-face, shared workspace application, and
audio only respectively). The dependent variables are then
contrasted using a multivariate test (i.e., MANOVA). Several such
dependent variables are repeatedly measured creating a
doubly-multivariate design (Tabachnick & Fidell, 2001). This was
done once for the teamwork behaviors and then again for the
performance measures (i.e., subjective rating and error rate).
Table 2. Means and standard deviations for
each condition
Notes. N=18. Each team encountered all three conditions. The order in which the teams encountered the condition was counterbalanced. The standardized difference between Audio only and other cell means is denoted by d; Values above |.2| are considered small, above |.5| are considered moderate, and above |.8| are considered large by convention (Cohen, 1988). (*) Indicates mean is significantly different from Audio only p<.05 a Standardized difference: Face-to-Face – Audio only b Standardized difference: Shared Workspace Application – Audio only
Figure 1. Barplot of perceived performance for communication modality
Figure 2a. Barplot of perceived performance
for communication modality
Figure 2b. Barplot of error rate for
communication modality
Teamwork
A doubly-multivariate analysis of variance was performed on each of
the teamwork measures. The within-subjects independent variable
treated multivariately was communication modality. Simple contrasts
were planned for communication modality for each of the dependent
variables to specifically compare the face-to-face and shared
workspace application conditions with that of audio only.
Performance
A similar data-analytic approach as that described above was taken
with the performance measures (i.e., subjective performance rating
and error rate). A doubly-multivariate analysis of variance was
performed on these dependent variables, followed by simple
contrasts. Communication modality had a significant effect on
performance, F[4,14]=6.35, p=.00,
η2=.65. Means, standard deviations, and standardized
differences (d) are presented in Table 2 for comparisons.
Using the McGrath and Hollingshead (1993) adaptation of media richness theory and a model of team performance for collocated teams (i.e., team components model; Dickinson & McIntyre, 1997) this research demonstrated that a specific technology (e.g., a shared workspace application) could be used to facilitate teamwork and improve performance for non-collocated teams. The results largely supported the study's hypotheses. Teams suffer from diminished performance and perceived teamwork when collaborating using audio only (e.g., a medium low in richness) for a psychomotor/intellective task. Given the inability to work via face-to-face in all situations in today's economy, alternatives are sought. A shared workspace application is one improvement in both teamwork (i.e., monitoring, feedback, and backup) and performance (i.e., reduced errors) over audio that can be used by distributed collaborators. Teamwork Three core teamwork behaviors (i.e., monitoring, feedback, and backup) were improved by using a shared workspace application. That is, team members rated themselves higher in teamwork when using the shared workspace application compared to using audio alone. However, participants rated communication highly in all three conditions. One plausible explanation for this is that the items in the communication scale reflect verbal communication between individuals; verbal communication would not be affected by modality. In fact, verbal communication is precisely the form of communication used in the audio only condition. Communication modality would most likely affect non-verbal communication (e.g., pointing, gesturing). Performance Besides improving teamwork, the current study has demonstrated that using a shared workspace application in addition to audio also improves performance by reducing the number of uncorrected errors. In addition, study participants rated their performance in the face-to-face condition better than in the audio only condition. Participants' ratings of their performance were similar in both the face-to-face and shared workspace application conditions, implying that participants thought they performed better when working face-to-face and nearly as well when using a shared workspace application as opposed to when they worked with audio only. Improvements in objective performance for geographically distributed collaborators are of obvious importance. However, self-perceptions of performance are also important. Perceptions of high performance can lead to efficacy spirals that ultimately improve not only performance, but also motivation. Practical Implications This experiment has demonstrated how improvement in the technology used to collaborate can improve teamwork and performance when the members are not collocated or are at least separated visually. When distributed collaborators share the object of work, they are better able to monitor each others' performances and therefore are more likely to provide feedback and backup when needed. In addition, the use of the shared workspace application leads to better performance as demonstrated by the reduction in errors that are not corrected. By also improving the perceptions of performance, user satisfaction as well as motivation will likely improve as well. When geographically distributed project teams are working on a task that has a psychomotor and intellective component, their performance is likely to be enhanced by using a shared workspace application in addition to communicating via audio. Examples include project teams developing a budget, product development teams working on a product design, or a squad of infantrymen in the military canvassing a large geographic area (e.g., several city blocks). The potential list is extensive. With proper training and technological equipment, teams or collaborating dyads need not revert to the sole use of a phone when geographically dispersed. Limitations and Future Research
The present study was conducted in a lab for practical reasons and
to control for extraneous sources of variance. While lab studies
have many benefits (e.g., controlling the task, strategy used), such
designs have numerous limitations. The present study identified the
effects of three different communication modes on one complex task
type, a psychomotor/intellective task, simultaneously acknowledging
that teams rarely perform only one task type in organizational
settings. In reality, teams perform multiple tasks simultaneously.
The nature of the task performed by a team largely determines the
relevance of team processes. For instance, task demands are
moderators of member interaction and overall team effectiveness. The
greater the demand of the sub-tasks (i.e., the individual level
contributions) the more likely there is a need for member
interaction. Further, varied expertise (i.e., different amounts of
knowledge) among team members may also moderate member interaction.
In the present study, task type was held constant (i.e., a
psychomotor/intellective task) and member expertise was manipulated
by the distribution of different information to each. Further
research should determine if the increase in performance found in
the present study would be seen across other task types (e.g.,
decision making, creativity, interpersonal exchanges) and in field
settings (e.g., when teams are engaged in multiple task types). In
addition, future research should determine which task types if any
might benefit from other modes of communication (e.g., video) and
how those modes compare to a shared workspace application. The
present study suffered from low power with respect to some of the
analyses. The difference error rate in face-to-face and audio only
was moderate, but not statistically significant. Future research
should seek to replicate the effect of communication modality on
performance with larger samples.
Conclusion The results of the current study are consistent with both media richness theory as moderated by task type and the teamwork components model of team performance. The study has demonstrated that perceived teamwork and performance can be improved by a specific technology. That is, by using a simple technological advancement (i.e., a shared workspace application), teams performing tasks with a psychomotor and intellective component can improve their monitoring, feedback, and backup, which have previously been demonstrated to improve performance. In doing so, the same teams are able to minimize the errors that they commit. The present findings have promising implications for distributed collaboration. For some teams, utilizing a shared workspace may make distributed collaboration more feasible and travel to a common location less necessary without sacrificing teamwork or performance. Angiolillo, J. S., Blanchard, H. E., Israelski, E. W., & Mané, A. (1997). 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is an Assistant Professor in the Department of
Psychology at the University of Missouri–St. Louis where he teaches
courses in motivation theory, organizational psychology, multivariate
statistics and psychometric theory. His research interests involve the
study of motivation broadly defined and research methods useful to I/O
psychology. More information about Dr. Fletcher can be found at http://www.umsl.edu/~fletchert
is Professor of Industrial/Organizational
Psychology at Old Dominion University. Her team effectiveness
research interests include situation awareness, distributed
teamwork, and multidisciplinary teams. She also researches career
development issues, including barriers faced by women and
minorities, developmental relationships at work, and work-family
conflict.
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