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Zhao, S. (2006). Do Internet users have
more social ties? A call for differentiated analyses of Internet
use. Journal of Computer-Mediated Communication, 11(3),
article 8. http://jcmc.indiana.edu/vol11/issue3/zhao.html
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Research on the impact of Internet use on social ties has generated conflicting results. Based on data from the 2000 General Social Survey, this study finds that different types of Internet usage are differentially related to social connectivity. While nonsocial users of the Internet do not differ significantly from nonusers in network size, social users of the Internet have more social ties than nonusers do. Among social users, heavy email users have more social ties than do light email users. There is indication that, while email users communicate online with people whom they also contact offline, chat users maintain some of their social ties exclusively online. These findings call for differentiated analyses of Internet uses and their effects on interpersonal connectivity. The social impact of the Internet has been under close scrutiny for many years (DiMaggio, Hargittai, Neuman, & Robinson, 2001; Katz & Rice, 2002). One issue that has generated a great deal of debate among researchers is the effect of Internet use on interpersonal connectivity (Sproull & Kiesler, 1991; Uslaner, 2000). Three major conflicting findings have been reported: (1) Internet use decreases social ties, (2) Internet use increases social ties, and (3) Internet use neither decreases nor increases social ties (Wellman, Haase, Witte, & Hampton, 2001). Such contradictory results have come not only from studies with different research designs and measurements, but also from studies based on similar designs and measures (Kraut et al., 1998, 2002). A myriad of factors have probably contributed to this puzzling controversy. This article examines the possibility of differential impacts of different types of Internet usage on social connectivity. The idea is that different online activities may be differentially related to the formation and maintenance of social ties: While some activities (e.g., email and chat) are positively correlated with social ties, other activities (e.g., web surfing) are negatively associated with them. If that is indeed found to be the case, then differentiated analyses of Internet uses and their impacts on social ties are called for.
The effect of use of electronic means of communication on
interpersonal relationships drew the attention of academia long
before the advent of the Internet. For example, a number of scholars
had predicted that the spread of the telephone would enable people
to "develop intimate social networks based on personal
attraction and shared interests that transcended the boundaries of
residence areas" (Aronson, 1971, p. 162). This prediction,
however, turned out to be incorrect, as it was later found that
telephone use served mainly to reinforce "existing networks of
contacts, rather than creating socialized societies of telephone
friends" (Pool, 1977, p. 376).
Before the research hypotheses for this study are formally stated, the following concepts need to be introduced and properly defined: social use and nonsocial use of the Internet; light use and heavy use of the Internet; institutionally-based and voluntarily-based interpersonal relationships; online and offline interactions; and contact time and number of people contacted. Social Use versus Nonsocial Use of the Internet The Internet is used for both social and nonsocial purposes (Kraut, Mukhopadhyay, Szczypula, Kiesler, & Scherlis, 1999; Weiser, 2001). Nonsocial use of the Internet involves solitary online activities, such as web surfing, news reading, and person-versus-computer gaming. Such asocial activities can detract from time spent with others. In contrast, social use of the Internet involves direct contact with other people. Depending on the level of acquaintanceship involved in the relationship with others, online social activities may be broken down into two types: (1) interacting with acquaintances, e.g., family, coworkers, and friends, and (2) interacting with strangers, e.g., anonymous others. While online contact with acquaintances, which is commonly maintained through email, may not make new additions to one's existing social ties, online communication with strangers, which often occurs in places like chat rooms and multi-user domains, may increase one's network size. To study the impact of Internet use on social connectivity, it is therefore necessary to divide Internet use into the following three subtypes: (1) nonsocial use of the Internet for solitary activities, e.g., web use, (2) social use of the Internet for contact with the acquainted, e.g., email use, and (3) social use of the Internet for contact with the unacquainted, e.g., chat use. Light Use versus Heavy Use of the Internet The extent to which Internet use affects interpersonal relationships depends on, among other things, the extent to which users use the Internet (Copher, Kanfer, & Walker, 2002). There are great variations in the amount of time individuals spend online communicating with others. Some people go online only occasionally to check their email, whereas others spend hours in chat rooms every day, talking to strangers. It is inappropriate to lump together these two kinds of people in the same user category when studying the effects of Internet use, as this will overestimate the effect of Internet use for some and underestimate the effect for others (Kraut et al., 2002). Institutionally-Based versus Voluntarily-Based Relationships The reasons people come to form relationships with others in everyday life are varied. In some cases, it is because they want to; in other cases, it is because they have to or happen to. Institutionally-based relationships are "involuntary" (Goldstein & Warren, 2000) in the sense that the social ties are formed not due to personal choice but because of the given institutional arrangement (e.g., characteristics of one's family or workplace); as such, the number of social ties a person has may not reflect his or her level of sociability. Voluntarily-based relationships, on the other hand, are social ties that are formed on the individuals' own initiative according to mutual liking and common interests. Such voluntary relationships are analogous to what Giddens (1991) calls "pure relationships" in that "the connection with the other person is valued for its own sake" (p. 90). It seems likely that the Internet has a differential impact on the formation of these two types of social ties. Online versus Offline Interactions For most of human history, interactions among people have taken place in the context of corporeal copresence. The invention of writing made it possible for people to communicate with each other without being physically together. The telephone, and more recently the mobile cellular phone, have enabled people to remain in simultaneous contact while located in separate places. Even though writing displaced some face-to-face interaction and the telephone "eliminated much of the time which otherwise would have been spent in writing letters or traveling to meetings" (Aronson, 1971, p. 154), postal mail and phone calls have been largely used to maintain social ties established through in-person contact (Pool, 1977). The Internet is the first major medium of communication that allows people to establish new social contacts outside the face-to-face context as well as to maintain existing ties formed in corporeal copresence.1 It remains to be seen, however, whether the Internet will displace the traditional media of phone and letter in offline interpersonal communication (Robinson et al., 2002). Contact Time versus Number of People Contacted Most existing research measures the effect of Internet use on social ties in terms of changes in the amount of time people spend with others: The more time spent communicating with others, the more social ties one has.2 This approach, although useful, is not always informative, for contact time does not necessarily reflect the number of people with whom one keeps in contact. Some individuals may spend a large amount of time interacting with only a small number of people, whereas others may manage to spend less time communicating with a lot of people. If the theory of "the strength of weak ties" (Granovetter, 1973) is correct, then the size of social network a person maintains matters as well. It is thus important to examine not only the amount of time spent with others but also the number of people contacted.
This study examines the relationship between Internet use and social
ties. "Social ties" refers to "connections among
individuals - social networks and the norms of reciprocity and
trustworthiness that arise from them" (Putnam, 2000, p. 19).
For the purpose of this investigation, social network size is
measured in terms of the number of people with whom a person
regularly keeps in contact. To exclude the confounding effect of
institutional affiliations on personal network size, this study
focuses on the social ties that are voluntarily formed on the basis
of common interests and mutual liking. Such relationships can emerge
both online and offline and can be maintained through face-to-face
as well as other modes of interpersonal contact. In contemporary
society, non-institutional social ties are playing an increasingly
important role in providing individuals with social and emotional
support (Wellman & Potter, 1998).
H1: Different groups of Internet users have different sizes of network connections. Compared to nonusers, social users of the Internet have more social ties, and nonsocial users of the Internet have fewer social ties. Among the social users, chat users have more social ties than email users do. Possible justifications for this hypothesis include the claim that nonsocial use of the Internet keeps users away from interacting with others both online and offline; as a result, nonsocial users are likely to have fewer social ties than do nonusers (Nie et al., 2002). Among social users, chat users are likely to have more social ties because, being on newsgroups, listservs, and bulletin boards, they tend to communicate with more people, including those they do not know in person (McKenna et al., 2002). H2: The relationship between types of Internet usage and size of network connections varies with time spent online. For social use of the Internet, heavy users tend to have more social ties than light users do; but for nonsocial use of the Internet, heavy users tend to have fewer social ties than light users do. Possible justifications for this hypothesis include the notion that as nonsocial use of the Internet detracts from time spent with others, the more time one spends online, the less time one spends socializing with others, and, consequently, the fewer social ties one has. In contrast, as social use of the Internet involves direct contact with others, the more time one spends online, the more time one spends socializing with others, and, consequently, the more social ties one has. Among social users of the Internet, heavy chat users may have more social ties than heavy email users do because many-to-many communications involve more people than one-to-one messaging does. H3: Social contacts are maintained differently by different user groups. Email users tend to maintain their contacts both online and offline, and chat users tend to maintain some of their social contacts exclusively online. Email is usually exchanged between acquaintances who also keep in touch with each other offline through traditional modes of contact, i.e., in person, by phone, and by letters (Koku et al., 2001; Neustadtl & Robinson, 2002). Many-to-many online communications, on the other hand, often take place among people unknown to one another offline (Parks & Roberts, 1998). Because of this, an increase in online contacts among chat users may not be associated with a corresponding growth in their offline contacts.
The data used for this study are drawn from the General Social
Survey (GSS), which has been conducted nearly annually since 1972
(biannually after 1994) by the National Opinion Research Center
(Davis & Smith, 1992). Each survey is a national sample of
approximately 1,500 (increased to 3,000 since 1994)
non-institutionalized Americans 18 years of age or older. The
response rate over the years ranges from 73% to 79%.
Measures of Internet Users
The 2000 GSS asked respondents whether they ever used (1) the World
Wide Web, (2) electronic mail, and (3) many-to-many online
communications programs, such as chat rooms, newsgroups, bulletin
boards, and discussion forums. For each of these three types of
online activities, respondents were asked to estimate the amount of
time (minutes and hours) they spent per week in using them. Several
categories of "Internet users" are constructed for this
study based on such information.
Table 1. Descriptives of Internet user
groups
Table 1 shows the number and percentage of respondents in different
user groups. A total of 2,353 adult respondents, about 84% of the
sample (n=2,817), were asked questions regarding Internet use.4
52.9% of the respondents never used the Internet. Among the 47.1%
Internet users, 87.18% used the World Wide Web, 89.35% used email,
and 20.21% used many-to-many online communications programs. The
percentages suggest that the majority of Internet users used both
the World Wide Web and email, but only one-fifth of them used online
chat. These figures are more or less in line with the findings of
another national Internet survey conducted a year later by the Pew
Internet and American Life Project (Lenhart, Rainie, & Lewis,
2001). The survey found that 56% of American adults went online in
2001. However, compared with teens ages 12-17, adults were less
likely to use many-to-many online communications programs. For
example, while teenagers and adults were equally likely to use email
(92% of online teens and 93% of online adults), teenagers were
considerably more likely than adults to use instant messaging (74%
of online teens versus 44% of online adults) and chat room (55% of
online teens versus 26% of online adults).
Measures of Social Ties Number of friends kept in contact measures a person's total number of active social ties established on a voluntary basis. This variable is created from responses to the following question: "Not counting people at work or family at home, about how many other friends or relatives do you keep in contact with at least once a year?" (NUMCNTCT).5 Based on replies to a set of follow-up questions, three additional variables are constructed, each measuring the size of a person's offline network connections that were maintained through one of the three traditional modes of interpersonal communication: in person, by phone, and by letters. Number of friends seen in person is based on answers to "Of these friends and relatives, about how many do you stay in contact with by seeing them socially, face-to-face?" (INPERSON); number of friends talked by phone is based on answers to "Of these friends and relatives, about how many do you stay in contact with by talking with them on the telephone?" (BYPHONE); and number of friends contacted by letters is based on answers to "Of these friends and relatives, about how many do you stay in contact with by exchanging cards or letters through U.S. postal mail?" (LETTERS). (Note: the word "friends" in the above variable labels has been used to refer to both friends and relatives, not counting people at work or family at home.)
Table 2. Descriptives of social ties
Note: Responses to # of friends seen in person, talked with by phone, and contacted by letter are grouped: 3 = "3-5 people", 4 = "6-10 people", 5 = "11-15 people"
Table 2 displays the descriptive statistics for the four measures of
social network size. "Number of friends kept in touch"
measures the overall size of a person's active friendship network,
operationalized as the number of friends and relatives with whom a
respondent stayed in contact at least once a year. Obtained
responses range from zero (n=18) to 350 (n=1),
with a mean of 20.90 and a median of 10. The other three variables
measure the number of friends and relatives with whom a respondent
stayed in contact at least once a year through each of the three
traditional means of interpersonal communication (face-to-face,
phone, and letters). The response options are (1) "0
people," (2) "1-2 people," (3) "3-5
people," (4) "6-10 people," (5) "11-15
people," (6) "16-25 people," (7) "26-50
people," and (8) "50 or more people."
Control Variables Both Internet use and number of social ties are known to be associated with certain social demographic variables. Eight such variables are controlled for in the multiple regression models (Kraut et al., 2002; Nie et al., 2002). These include respondents' age; gender (dummy coded into male and female); race (dummy coded into three categories: white, black, and other); family income; education (dummy coded into less than high school, high school, junior college, and college/graduate); marital status (dummy coded into never married, married, widowed, divorced, and separated); and employment status (dummy coded into not working, work full-time, work part-time, and student); and urbanicity. Limitations of the Data The 2000 General Social Survey is a nationally representative sample with a special focus on Internet use. The survey provides data not only on a wide range of online activities, which include solitary web surfing, one-to-one emailing, and many-to-many synchronous or asynchronous exchanges, but also on interpersonal contact through the three major traditional media of communication, i.e., face-to-face, phone, and letters. However, this data set has some limitations. First, the 2000 GSS employed a split-ballot design, which rotated a set of selected questions across three random subsamples within the survey. Consequently, not every respondent was asked all the questions needed for the present study. Second, the survey was based on respondents' self report. Recall errors were thus inevitable, and there might have been exaggerations in the estimation of time spent online and number of friends kept in contact with. However, such problems are inherent in nearly all self-reported data, and the 2000 GSS is not unique in this regard. A third limitation of the data, which does not really affect this study, is that the 2000 GSS is a cross-sectional survey that cannot be used to examine the causal relationship between Internet use and social ties. This limitation is not a problem for the analyses conducted here because the focus of the present study is not on causation but on association. To find out whether different types of Internet uses are differentially associated with social ties, cross-sectional data are in fact sufficient. Do different types of Internet users have different sizes of network connections? Figure 1 displays the average number of active social ties for the four different Internet user groups, showing that Internet use is indeed differentially related to interpersonal connectivity, depending on types of online activities in which users are engaged. The mean total number of friends and relatives kept in contact with at least once a year was 17.82 for nonusers, 17.47 for web users, 24.20 for email users, and 27.91 for chat users (F(3,894)=5.268, p<.001). Post hoc Scheffe tests, however, indicate that the differences between nonusers and web users and between email users and chat users are not statistically significant. This finding therefore partially confirms H1, suggesting that those who use the Internet for interpersonal contact (email and chat) tend to have more social ties than nonusers and nonsocial users of the Internet.
Figure 1. Mean number of social ties
by Internet user group
Does the association between type of Internet use and number of social ties vary with extent of usage? Figure 2 shows that the relationship does differ between light users and heavy users. For web users, heavy use of the Internet was associated with a reduction in number of social ties: 19.61 for light users and 11.50 for heavy users. For both email users and chat users, on the other hand, heavy use of the Internet was associated with an increase in number of social ties: 20.98 for light email users and 28.53 for heavy email users; likewise, 27.14 for light chat users and 29.29 for heavy chat users. However, the results of t-test reveal that only the difference between light email users and heavy email users reaches statistical significance (t(282)=-2.423, p=.016). Thus, this finding partially confirms H2, showing that extent of Internet usage is positively related to network size in the case of email exchange, but is not related to social connectivity in the case of web surfing and chatting online.
Figure 2. Mean number of social ties by
extent of Internet use for each user group
Finally, are different groups of Internet users equally likely to maintain their network connections through traditional modes of communication? The preceding two graphs have shown that chat users, especially heavy chat users, appear to have the largest number of active social ties among all the subgroups of Internet users. If these social contacts were maintained both online and offline, then heavy chat users should also have the largest number of social ties kept in touch with through in-person visit, phone, and letter. Figure 3, which focuses only on heavy Internet users (the differences in network size among light Internet users were not as large), reveals that it is in fact heavy email users, not heavy chat users, who reported the largest number of contacts maintained via in-person visits (F(2,167)=3.221, p=.042), phone (F(2,168)=2.602, p=.077), and letters (F(2,165)=2.920, p=.057). This discrepancy suggests that heavy chat users must have maintained some of their social ties exclusively online. In the case of heavy email users, the overall size of their reported social connections is proportional to the number of social ties they maintained through the three traditional modes of contact (6-10 to 11-15 for in-person, 6-10 to 11-15 for by phone, and 3-5 to 6-10 for by letters), indicating that heavy email users tend to communicate online with people they also contact offline. This differential pattern of contact maintenance among subgroups of Internet users confirms H3.
Figure 3. Mean (grouped) number of social
ties maintained by each user group via different contact modes
It has been known that certain Internet user groups are associated with certain demographic characteristics, which are related to personal network size. For example, younger, white, better educated, and richer people are more likely to use the Internet as well as to maintain a higher level of social contact (Nie et al., 2002). It is therefore necessary to go beyond bivariate analysis in examining the relationship between Internet use and social ties. Table 3 presents four multiple regression models, predicting number of social ties based on types of Internet usage while controlling for age, gender, race, family income, education, marital status, employment status, and urbanicity.
Table 3. Regression of social ties on Internet
user groups (unstandardized coefficients)
* p<.05 ** p<.01 *** p<.001
Model 1 regresses the overall number of social ties on types of
Internet usage, showing that email users and chat users are likely
to have more social ties than nonusers do, with chat users having
more social ties than email users do. As was found in the earlier
bivariate analyses, web users are not significantly different from
nonusers in total number of social ties. Model 1 also shows that
heavy email users are likely to maintain more social ties than light
email users do (b=10.20 versus b=2.24), and heavy chat users are
likely to have more social ties than light chat users do (b=13.35
versus b=11.91). Although not statistically significant, heavy web
users tend to maintain fewer social ties than light web users
(b=-6.65 versus b=5.45).
Do Internet users have more social ties? The answer depends on the
type of online activities in which users engage and the amount of
time they spend on these activities. Those using the Internet for
interpersonal contact (e.g., email and chat) are likely to have more
social connections than those who use it for solitary activities
(e.g., web surfing), and there is indication, albeit not
statistically significant, that solitary web users are likely to
have fewer social ties than nonusers. It has also been found that
the relationship between time spent online and interpersonal
connectivity differs by type of Internet usage. In the case of
solitary web surfing, heavy users of the Internet tend to have fewer
social ties than light users do — the regression coefficients
in Table 3 drop from 5.45 for light web users to -6.65 for heavy web
users regarding total social contacts; from -0.20 to -0.28 regarding
in-person contacts; from -0.02 to -0.35 regarding by-phone contacts;
and from 0.51 to -0.84 regarding by-letter contacts. However, these
coefficients are not statistically significant, probably due to an
insufficient number of cases, as there are only 27 heavy web users
in the sample. With regard to social use of the Internet,
particularly email exchange, heavy users are associated with more
social ties than light users. The third finding of this study is
that Internet user groups also differ in the number of social ties
maintained offline. Although chat users have at least as many social
ties as email users do, the number of friends and relatives with
whom they regularly keep in touch through traditional media of
communication is much smaller than that of email users. This
suggests that chat users tend to maintain some of their social ties
exclusively via the Internet.
This research was supported in part by funding from the Department of Sociology at Temple University. I thank the anonymous reviewers for helpful comments and suggestions.
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Table A. Five number summary of hours per week
spent on Web, email, and chat
is Associate Professor of Sociology at Temple
University. He received his Ph.D. in sociology from the University
of Maryland at College Park. Prior to joining the Temple faculty in
1997, he worked as a senior research associate at the Institute for
Social Research in the University of Michigan. His research
interests include Internet and human interaction, mental health, and
metatheory. |
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