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Kalman, Y. M., Ravid, G., Raban, D. R., and Rafaeli, S. (2006). Pauses and response latencies: A chronemic analysis of asynchronous CMC. Journal of Computer-Mediated Communication, 12(1), article 1. http://jcmc.indiana.edu/vol12/issue1/kalman.html
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This study examines the chronemics of response latencies in asynchronous computer-mediated communication (CMC) by analyzing three datasets comprising a total of more than 150,000 responses: email responses created by corporate employees, responses created by university students in course discussion groups, and responses to questions posted in a public, commercial online information market. Mathematical analysis of response latencies reveals a normative pattern common to all three datasets: The response latencies yielded a power-law distribution, such that most of the responses (at least 70%) were created within the average response latency of the responders, while very few (at most 4%) of the responses were created after a period longer than 10 times the average response latency. These patterns persist across diverse user populations, contexts, technologies, and average response latencies. Moreover, it is shown that the same pattern appears in traditional, spoken communication and in other forms of online media such as online surveys. The implications of this uniformity are discussed, and three normative chronemic zones are identified.
Conversations are rhythmic in nature, and the rhythms of conversation have long attracted the attention of diverse communication researchers (Brady, 1965; Cappella, 1979; Jaffe & Feldstein, 1970; Sacks, Schegloff, & Jefferson, 1978). An on-off pattern determines the rhythm of a conversation, and the pauses or gaps in speech that constitute that pattern have been investigated in depth under various names, including pause, gap, and silence (McLaughlin, 1984). Temporal patterns of spoken conversation have been researched by digitizing the vocal patterns of monologues and dialogues, and by measuring the lengths of conversational categories such as a vocalization, a pause, a switching pause, length of time a speaker holds the floor, and so forth.
Turn-Taking and Conversational Gap Minimization Sacks, et al. (1978) suggested a model to explain the relatively rapid turn-taking transitions, as well as many other aspects of turn-taking, in naturally-occurring spoken conversation, emphasizing that "the presence of 'turns' suggests an economy, with turns for something being valued…" (p. 7). The valued "good" in this economy might be attention, time, "floor time," and so forth. The model of Sacks, et al. (1978) is based on a set of rules: providing for the allocation of the next turn to one party, and coordinating transfer so as to minimize gap and overlap. For any turn:
These rules, which explain how gaps between speakers and overlap of speech are minimized, form the basis of our understanding of this key attribute of human conversation.
Nonverbal Communication: Traditional and Computer Mediated
Nonverbal communication (NVC) is a key channel in traditional human communication (Burgoon, Buller, & Woodall, 1996b). Some of the nonverbal codes that have been identified as involved in NVC include kinesics, physical appearance, vocalics, haptics, proxemics, and chronemics (Guerrero, DeVito, & Hecht, 1999). Research on codes such as proxemics and chronemics reveals that cultural and social norms guide our nonverbal behavior, as well as our expectations about the behaviors of others. For example, Burgoon, et al. (1996b) define three proxemic distance ranges: a narrow intimate zone (0-12 inches), a personal and social zone (1-7 feet) that is the "normal contact" zone, and a public zone (more than 7 feet) that is used for more formal encounters (p. 92). These ranges describe normative behavior in a specific culture, and these norms also form the basis for people's expectations of those with whom they communicate. The Expectancy Violations Theory (Burgoon & Walther, 1990) investigates the way people react to the violation of these expectations. The strong reactions engendered by seemingly small violations of this normative behavior emphasize the importance of defining the ranges of normative NVC.
Interactivity
The organization of language is a result of an interactive process among the participants in linguistic interaction. "Rather than simply producing language and other semiotic structure, participants in interaction are attributing complex cognitive and inferential practices to their coparticipants and taking these into account in the detailed organization of ongoing social action" (Goodwin, 2002, p. S34). Interactivity refers to the extent to which communication reflects back on itself, feeds on and responds to the past. Interactivity is the degree of mutuality and reciprocation present in a communication setting. The term interactivity is widely used to refer to the way content expresses contact and communication evolves into community. Moreover, interactivity is a major option in governing the relation between humans and computers (Rafaeli, 1984, 1988, 2004). Interactivity is an essential characteristic of effective online communication, and plays an important role in keeping message threads and their authors together. Interactive communication (online as well as in more traditional settings) is engaging, and loss of interactivity results in a breakdown of the communicative process.
Online Responsiveness
Responsiveness and interactivity are closely linked. Failure to respond or to take the floor creates a breakdown of interactivity. Online interactivity and responsiveness have been studied in various contexts: responsiveness and response latencies to customers who email an organization or post an online inquiry (e.g., Customer-Respect-Group, 2004; Hirsh, 2002; Mattila & Mount, 2003; Stellin, 2003; Strauss & Hill, 2001); responses to online surveys (e.g., Lewis, Thompson, Wuensch, Grossnickle, & Cope, 2004; Sheehan & McMillan, 1999); responsiveness to business correspondence (e.g., Abbott, et al., 2002; Pitkin & Burmeister, 2002; Tyler & Tang, 2003); and work on response latencies in discussions on Usenet (Jones, Ravid, & Rafaeli, 2004) and to questions posted to the "Google Answers" website (Edelman, 2004; Rafaeli, Raban, & Ravid, 2005). These reports reveal a recurring pattern that closely resembles the findings on conversational pauses described above: Most of the responses were created within relatively short latencies, and only a minority of the response latencies are of average duration or above.
Power Law Distributions The power law distribution is the distribution that is described by the relationship y=axb, and that when plotted on a log-log graph results in a straight line with a slope b. This distribution has been observed in many fields and in diverse phenomena (Axtell, 2001; Comellas & Gago, 2005; Gabaix, Gopikrishanan, Pelrou, & Stanley, 2004; Keeling & Grenfell, 1999; Qian, Luscombe, & Gerstein, 2001; Reed, 2001; Zipf, 1949). Two famous power law distributions are the Pareto distribution and Zipf's law. The power law is also similar to the lognormal distribution. The power law distribution is expressed by the relationship y=axb, and the range of b in naturally occurring systems is often within the range of (-2) and (-3) (Goh, Oh, Jeong, Kahng, & Kim, 2002). The similarities across phenomena that are so diverse in nature are a source for confusion as well as for innovative modeling in efforts to identify common underlying mechanisms that lead to power law distributions or to distributions that are similar to them (Adamic, 2005; Goldberg, Franklin, & Roth, 2005; Mitzenmacher, 2003). The Research Question This study explores whether persistent conversation shares fundamental properties with traditional, spoken conversation. Specifically, our research question is:
Characterizing Aggregate and Individual Response Latencies
Three distinct datasets of asynchronous computer-mediated communication were analyzed. The first dataset, "Enron emails," includes the response latencies of corporate email users. Data were extracted from the correspondence of Enron employees, as described in detail in Kalman and Rafaeli (2005). The dataset included email responses created between 1998 and 2002 by 144 employees of the Enron Corporation whose email records were confiscated as a part of an investigation by the Federal Energy Regulatory Commission. These records were published on the Internet (FERC, 2004; iConect, 2003). The researchers identified emails that were responses to other emails, and that included a timestamp of the original email. The timestamp of each response was subtracted from the timestamp of the quoted email, resulting in a response latency for that particular email. It is important to point out that this study, as well as those described below, looked only at the response latencies of messages that received a response, and did not look at messages that did not receive any response at all. Each response was counted only once. Since the response latencies in this dataset are based on subtractions between time stamps created by two separate computers, some negative response latencies were also recorded. In the present analysis, 15,815 registered response latencies (positive and negative) were used, with the exception of seven outliers assumed to be measurement errors: two extremely high, and five extremely low and negative results.
Distribution of Response Latencies 115,416 University forum responses, 15,815 Enron email responses, and 40,072 Google Answers were analyzed. Despite the diverse sources of these responsiveness profiles, when plotted on a log-log graph, all three datasets presented a power-law distribution (Figure 1 a-c) with similar slopes: (-1.74), (-1.76), (-2.04).
Figure 1. Power law plots of the cumulative response latencies of the three datasets
An analysis of the distribution of each of the datasets revealed that the average response latency in each of the datasets falls at or above the 80th percentile. It also revealed that 10 times that average latency in each of the datasets falls at or above the 97th percentile (Table 1).
Table 1. Average response latencies in each dataset, and the percentile rank of that average response latency, and of ten times (10x) that average response latency, for each dataset
This remarkable similarity across datasets comprising aggregate responses created under diverse circumstances, by diverse populations, and by many individuals, elicited the question whether this generalization about percentiles is a result of the aggregation of many response latencies, or if it is also reflected in the behavior of individual users. An analysis of the 74 Enron email users for whom more than 50 unique responses existed showed that only 65% of them (48) met the strict criterion that their average response latency was at or above the 80th percentile. However, a slight relaxation of the criterion revealed that 95% of them (70) created 70% or more of their responses within less than their average response latency. Moreover, of these 74 users, only five users' 10x of average response latency was below the 97th percentile, and none were below the 96th percentile. The 15 users from the Google Answers database displayed a similar behavior: 93% (14) created more than 70% of their responses within their average response latency or less, and all of them created at least 96% of their responses within less than 10x their average response latency. In summary, the vast majority of the individual users created most (70% or more) of their responses within their average response latency, and almost all (96% or more) of their responses within a latency equal to 10 times their (individual) average response latency. This relaxed generalization also holds for the cumulative results. The results of the distribution analyses are that all three user groups show, in aggregate, a similar mathematical distribution of response latencies. A closer inspection of the distributions shows that despite the significant differences among the types, purpose, and context of the asynchronous conversations taking place within each group, in all three of them, at least 80% of the responses were sent within the average response latency of that group, and at least 97% of the responses were sent within 10 times that average response latency. In cases where analysis was possible, even individual users show the same skew: At least 70% of almost every individual's responses were made within that user's average response latency, and at least 96% within ten times his or her average response latency (RL). These findings allow us to delineate three normative chronemic zones of response latencies in asynchronous CMC, based on the average response latency τ:
Zone I - quick to average (RL<τ). The majority of the responses fall in this zone
Generalizability of the Findings
The findings point to common chronemic characteristics of asynchronous CMC. The three datasets described are very diverse in their characteristics: They represent different user populations (business people, students, and varied Internet users in a public arena), assorted asynchronous text-based CMC technologies (email, discussion forum, web pages), a variety of contexts (academic education, major corporation, competitive online bidding), a range of average response latencies (from 1.5 hours to a little over one day) and of cohort sizes (more than 15,000 to more than 100,000, a total of over 170,000 responses), a period spanning at least seven years, and respondents from the U.S. as well as from other countries. Despite these differences, a recurring pattern surfaces when analyzing the aggregates: a power law distribution of the response latencies that can be described by the generalization that regardless of the average response latency (τ), most (at least 80%) of the responses are already created within that average time, and almost all (at least 97%) of the responses are created within 10τ of the average response latency.
Figure 2. Re-plotting Jaffe and Feldstein (1970, p. 76) on a log-log scale reveals a statistically significant power-law distribution of response latencies in spoken conversation
The robustness of the generalization receives further substantiation when one looks at well established rules describing latencies and response times in traditional forms of communication. For example, in Jaffe and Feldstein's work (1970) on face-to-face contexts, the quantitative results for the duration of pauses by one speaker in a face-to-face dialogue (p. 76, figure IV-9) present the same characteristics as any of the three CMC datasets described here: 70-80% of the pauses are shorter than the average pause length (τ estimated at .97 seconds), and a pause of above10τ, (9.7 seconds) did not occur even once in that 50-minute dialogue. Moreover, when the plot is reconstructed (Figure 2) using modern statistical tools and regression analysis is performed, the power law distribution gives a high R2 value of .82, even better than that for the exponential distribution reported by the authors (the calculation was not performed by the authors, but the reconstruction of the data by us gives an R2 of 0.74 for an exponential distribution). The reconstruction was carried out by scanning the graph from the original book, and using graphical software to measure the coordinates of the pixels of each data point, as well as the pixels of the marks on the axes. Similar behavior apparently appears in telephone-based conversations such as those described by Brady (1968), although precise analysis is difficult due to the partial presentation of results in Brady's study. Possible Explanations for the Findings
Why do people create most of their responses within a relatively short period? One of the promises of online communication was thought to be its asynchronicity: the ability to respond at one's convenience, even after a relatively long wait (e.g., Lantz, 2003; Newhagen & Rafaeli, 1996). Why then do we see that in practice most responses are created quickly, and that if a response is not created within a short period of time, the probabilities for a response drop precipitously?
Table 2. Examples of texts from email responses created after a long latency (Source: Kalman, et al., 2006)
A fuller explanation for the rapid answers probably lies in a combination of both principles mentioned in the previous paragraph: Due to practical constraints on online communication in an age of information overload and constant interruptions (Mark, Gonzalez, & Harris, 2005), a quick response is the best way to ensure that a response will be created. Moreover, by sending a quick response, one conveys rapport, immediacy, and presence. The practicality of interactive communication depends on immediate responses. It is difficult to imagine a world in which every message, even one that was delivered a long time ago, has a high probability of receiving a response.
In summary, we have presented here four possible explanations for the highly-skewed distribution patterns of response latencies found in asynchronous CMC. Two of the explanations are direct, and two are based on an analogy. One of the direct explanations is positive, and suggests that a quick response is a way to signal immediacy, care, and closeness. The indirect negative explanation suggests that due to overload, users tend either to reply immediately or not to reply at all. Of the two explanations by analogy, one analogy is to traditional face-to-face conversation, which shows a very similar chronemic distribution; we explore the relation between the rules governing traditional conversational exchanges and those that apply to asynchronous CMC. The last analogy is to online behavior, suggesting that the power law distribution of accumulated CMC response latencies might be a result of the power law distribution of log-ins. None of these four explanations is a sufficient or complete explanation for the chronemic distribution of response latencies in asynchronous CMC, however, and further work will need to be devoted to finding a full explanation of the empirical regularities revealed in this study. Unresponsiveness and Silence in Asynchronous CMC
These findings on responsiveness, interactivity, and the maintaining of conversational threads in CMC provide tools to investigate instances when unresponsiveness and silence disrupt a conversation. Extensive research on silence has been conducted in traditional settings, exploring issues such as psychological and ethnographic perspectives on silence, silence as a nonverbal cue, silence in court, and silence in a cross-cultural perspective (Tannen & Saville Troike, 1985). However, little research on this topic has been carried out in online settings, although a number of studies touch on related issues. Anecdotal evidence of the need to acknowledge silence as a factor in human-computer communication was described as early as1978 by Negroponte (1994). Lurking, a special form of online silence, has been researched by Nonnecke and Preece (2000) and Rafaeli, Ravid, and Soroka, 2004). Unresponsiveness in a chat room in response to different strategies of turn allocation has been analyzed by Panyametheekul and Herring (2003). Cramton (2001) documented the disruptive effect silence can have on teams attempting to collaborate online; and there is clear evidence for the distressful effects of being ignored in online communication (Rintel & Pittam, 1997; Williams, Cheung, & Choi, 2000; Williams, et al., 2002). Williams and his colleagues coined the term "cyberostracism" to describe these distressful effects; they can occur when a person is being ignored in chat, online gaming, and even in phone text messaging (SMS) (Smith & Williams, 2004). One of the factors limiting research on online silence is the lack of a basis for the definition of the length of unresponsiveness that constitutes online silence, such as the three second or more "conversational lapse" described above (McLaughlin & Cody, 1982).
Methodological Implications A key factor in human communication research has been the ability to obtain large amounts of naturally-occurring conversational data. The work presented here highlights the potential that CMC holds for providing such data, processed and ready for analysis. We have shown that CMC conversations ("persistent conversation") can be analyzed using tried and proven tools used for the analysis of face-to-face conversation, and that it shares important attributes with traditional "mouth-to-ear" communication. Moreover, since the raw data of CMC are already digitized, and thus require less human effort to transform from the raw recordings to, for example, analyzable response latencies, significantly greater amounts of information can be processed and results that are more robust quantitatively can be obtained. Moreover, the unobtrusively (Webb, Campbell, Schwartz, & Sechrest, 2000) collected datasets we describe represent a natural conversation. The availability of large datasets containing digitized and ready for analysis natural conversations could revolutionize the methodology of studying human communication (Newhagen & Rafaeli, 1996). Practical Implications
The quantitative findings described here allow quantifying the probabilities of response events, based on estimated or measured average response latencies. The practical implications of these findings lie, for example, in the potential to increase social translucence in online communication. Social translucence is described as a system that makes social information visible and enables participants to be both aware of what is happening and to be held accountable for their actions as a consequence of public knowledge of that awareness (Erickson & Kellogg, 2000). For example, it is relatively simple to construct a tool that will be able to use these quantitative findings to analyze the responsiveness profiles of specific people one is communicating with via email, and estimate the probability of a response from each of them within a specified period of time. The same mechanism can also be applied by users who wish to analyze their own responsiveness profile and use the conclusions of this analysis to improve their responsiveness.
Future Directions
Apparently, these mathematical properties of the chronemics of online and traditional communication are a universal characteristic of typical human response latencies. This finding should be corroborated by further analysis of additional datasets originating in traditional as well as online communication. For example, an additional dataset that originates in an online report (Hamilton, 2005) summarizes response latencies in 199 online surveys in which 523,790 invitations were sent and almost 70,000 responses were received. Though we did not have direct access to the dataset, the report describes a similar pattern to the one observed here, where an estimated 70% of the responses were created within the average response latency (a little less than 3 days), and where over 99% of the responses were created in four weeks (10x the average response latency). Additional published work in various disciplines suggests behavior that is in agreement with these generalizations (Jones, et al., 2004; Matzler, Pechlaner, Abfalter, & Wolf, 2005; Strauss & Hill, 2001). It would be interesting and instructive to find occasions in which the same rules apply, as well as exceptions to the rules. This can be achieved by further analysis of published data, as well as by dedicated original research that focuses on asynchronous CMC, including areas not mentioned here, such as response latencies within blogs. Furthermore, research should measure response latencies in synchronous CMC such as instant messaging, chatting, and text messaging (SMS). For a discussion of synchronous versus asynchronous CMC, see Newhagen and Rafaeli (1996).
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is a doctoral student at the University of Haifa’s Center for the Study of the Information Society—InfoSoc. His research topic is “online silence.” Other research interests include CMC, non-verbal cues in online communication, and e-learning.
is a post doctorate fellow at the Annenberg Center for Communication, USC and lecturer at the Industrial Engineering Department, Ben Gurion University of the Negev, Israel. He researches in the areas of computer-mediated communication, distance education, supply chain management simulations, social networks, and online group communication.
is a lecturer in the Graduate School of Management and a Fellow of CRI and InfoSoc, University of Haifa. Her research interests are in the value of information, information sharing, and games and simulations.
is director of InfoSoc - the Center for the Study of the Information Society, and head of the Graduate School of Management, at the University of Haifa. He is interested in computers and networks as media.
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