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JCMC
January 2001          Margaret McLaughlin and Sheizaf Rafaeli, Editors

Volume Six, Issue Two

[Utopias & Dystopias]
    The effects of a technology will not be apparent for some time after its introduction. Much of the discourse about the Internet is ideologically charged, filled as much with the hopes and fears of individual authors as with the reality of the medium's effects.



[A Virtual Tutor]
    In a class which took place via six virtual rooms on the Internet, the authors examined the impact of a virtual tutor with varying degrees of social presence on measures of student emotionality, task-orientation, formality, and expression of tension. They consider the effects of passing time on the robustness of the effect when cues about the communicator are "filtered out". Do the social presence theories hold up well in the age of ubiquitous Internet?

[In this issue:]

What's behind utopian and dystopian views of the Net? Why do consumers willingly expose themselves to messages from Internet marketers? Have e-mail surveys outlived their usefulness? How do theories about CMC as a "lean medium" hold up today? What factors determine the acceptance of an electronic marketplace by buyers and sellers?

[Electronic Markets]     Would you buy a used car from this Web site? The author analyzes criteria which users consider important in determining their acceptance of an electronic marketplace.


[Permission Marketing]
   In permission marketing, consumers provide marketers with permission to send them certain types of promotional messages. The author presents a cost-benefit framework that captures the consumer experience with permission marketing.

[E-mail Surveys]
    The study analyzes response rates to e-mail surveys undertaken since 1986 and examines five influences to response rates: the year the study was undertaken, the number of questions in the survey, the number of pre-notification contacts, the number of follow-up contacts and survey topic salience. Response rates to e-mail surveys have significantly decreased since 1986.

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[Margaret McLaughlin and Sheizaf Rafaeli, Editors]