Annenberg
School for
Communication


concepts
keyword

   7(3) April 2002                  Margaret McLaughlin and Sheizaf Rafaeli, Editors


   
   The authors propose some ideas for stimulating and structuring interdisciplinary research on business-to-business electronic commerce. A 'commerce-centered' perspective is proposed grounded in concepts of commerce as a complex socio-economic institution. A framework is developed for assessing dynamics and impacts of electronic commerce in the value chains of products and services.



   Computer-assisted interventions represent an innovative approach to adolescent smoking cessation that may offer advantages over traditional smoking interventions in providing adolescents with a variety of appropriate cessation-related activities, as well as tailored interactive feedback. Stomp Out Smokes (S.O.S.), an Internet-based information and support system, was created to address the specific needs of adolescents who want to quit smoking.



   Personal home pages have been criticized as narcissistic and exhibitionistic, and praised as a means of self-disclosure and self-therapy. Yet self-presentation is often not their focal point. Home pages also address autodidactic, economic, housekeeping, or contact-oriented aims, making them attractive to diverse audiences.



    This study examined the global structure of intercultural communication on a computer communication network. Extracted from a total of 232,479 discussion messages, a matrix of crossposted messages among 133 newsgroups over a year on the Usenet were analyzed to investigate structural patterns of communication flow.


As e-commerce and virtual communities fundamentally change the way Americans do business and build relationships, how can people be assured of safety in unfamiliar cyber-spaces? The author argues that eBay is a community (of commerce), and that the rhetorical construction of "community" on the site provides a foundation for trust between users.



    Cyberspatial interactions potentially undermine normative cultural influences and permit multicultural or transcultural environments in which new codes extending from epistemological types become possible. Drawing upon Maruyama's theory, implications for an alternative to the homogenization of verbal communication, and potential elements of codes for universal understandings are considered.



   Relatively little is known about standards for designing Web questionnaires. In order to achieve high data quality and also gain future cooperation of respondents, researchers have to create quality questionnaires that retain the respondent and provide fun and satisfaction. In this paper basic experiments that discuss these two issues are presented.